Joanna august ceremony
The idea for the Joanna August Collection was born out of Joanna’s own August 2008 nuptials. Having put so much effort into infusing class, style and taste into every element of her wedding Joanna could not bring herself to send her best friends down the aisle in dresses whose beauty ran a distant second to that of the table settings (not to mention asking them to spend money on something they would never wear again). So, Joanna set out to defy the conventions of the typical bridesmaids dress and create designs for her friends that she herself would love to wear, not only as a member of a bridal party, but to any occasion. The dresses were amazing, the wedding was beautiful and the Joanna August line was born.